Quando hai ING te lo si legge in faccia!
To show a smart banking, we could simply convey the message of a simple and pleasant user experience. But ING is much more than this. It's not about cold screens and easy online operations: it's about human beings.
So to convey the message of a bank that does encourage you to follow your passion, we focused on the most important thing for a human being: emotions. Because when you have "Conto Corrente Arancio", one can read it in your face!