BOWERS & WILKINS

Creating desire for a new product line in a competitive market.

THE CHALLENGE

Bowers & Wilkins, the iconic British audio and speaker brand, wanted to disrupt the highly competitive true wireless headphone market  - competing and winning against two tech behemoths, Apple and Beats. 

BW_Hompage_image
201113_BOWERSWILKINS_03_0044

REDEFINING DESIRE

B&W had a silver bullet: their product was exceptional, and it reinforced their reputation for unparalleled sound quality - no more so than in the music industry.

We took this truth and turned it into a benefit. We found two under-the-radar music producers and told their stories - demonstrating how the B&W true wireless experience was the only credible choice for people who wanted the very best on-the-move sound experience, without compromise.

PROVOKING ACTION

The campaign launched in April 2021 across 30+ global markets. For the first time, each market constructed their comms from one mobile-first campaign toolkit.

This 300 page manual is adapted to all channels with assets built for both B2C and B2B channels.

120_LR2
1-1
13_Reyes-Coffee-01-00341b.jpg
13_Reyes-Coffee-01-00341b.jpg-1
125-1

Instagram
Twitter
Linkedin