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POST 3/40 - ADIDAS ‘LA VICTOIRE EST EN NOUS’ & ABUSE'

1998. The year the June World Cup was held in France and we predicted France would win it:  ‘La Victoire est en nous’ (Victory is within us) is one of the great end lines, written in April.

The photo is of the delirious million who filled the Champs- Elysees the night of the French victory watching our campaign beamed onto the Arc de Triomphe – the first and last time advertising was allowed. 

Client: adidas | Title ‘Le Victoire est en Nous’ | Office: London

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20124 Milano

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