40 Years: Pilsner Urquell Burglar Alarm

POST 32/40 - PILSNET URQUELL 'BURGLAR ALARM'

2003. Imagine if everything in the world was invented to facilitate the enjoyment of your product. This conceit was our idea for the original golden beer, Pilsner Urquell. In this case it was the burglar alarm.

This spot shot by Frederic Planchon, was a beautifully crafted piece of storytelling. It is still surprising how ideas like this are so difficult to create and so easily dispensed with.